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The Challenge:
Redesign a blank Airbnb pitch deck for my design class.
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The slide deck I was given as a starting point
Before Starting
While at Adobe this Summer I had attended several workshops on presentation skills, which addressed presentation design.
In my design course we had gone through the various aspects of what makes a good presentation design. We looked at several examples of bad designs and explored how they could be improved.
The Process
Diagnosing the problem points
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The complete lack of color.
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The over abundance of information.
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People forget that they are supposed to talk during a presentation.
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Everything you say SHOULD NOT be written on the slide deck.
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The lack of character: no images, logos etc.
Attempt #1
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I gave up on this attempt fairly quickly because Google docs made integrating custom icons too difficult.
Attempt #2
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I switched over to Figma for attempt #2, and added color and icons, but the deck still lacked character.
Final Product
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After attempt #2 I knew I needed to incorporate images somehow. However, I still wanted the words and icons to be the main focus. My solution here was using background images at ~40% opacity. This gave my slide deck a branded level of personality that matched Airbnb's missions and beliefs.
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