The Podcast Pivot

A creative approach to internal storytelling

The challenge:

Provide an outlet for employees to be updated and informed in an engaging way that was not just another newsletter in their inbox.

The approach:

• Analysis of existing tools and ways of working within sales, marketing, and professional services 

• Brainstorming sessions and idea validation with key stakeholders

  
  

The result:

• Created and produced an internal podcast, producing 20+ pieces of unique content with employees across globe and customer lifecycle 

• Key testing during the first several episodes allowed me to establish specific standards and produce more engaging content for the 18,000+ employee audience