A creative approach to internal storytelling The challenge: Provide an outlet for employees to be updated and informed in an engaging way that was not just another newsletter in their inbox. The approach: Analysis of existing tools and ways of working within sales, marketing, and professional services  Brainstorming sessions and idea validation with key stakeholders The result: Created and produced an internal podcast, producing 20+ pieces of unique content with employees acr

How do you build a pipeline of references? A pipeline of customer success stories? The Challenge: Building customer marketing in B2B is especially challenging. Long sales cycles and implementation timelines can lead to missed storytelling opportunities.  The approach: Conducted an audit and stakeholder interviews with sales, product, and customer marketing of the current process from sales → go-live → customer marketing multi-media content  Built a content-pipeline tracker an