Founder Storytelling 101

What's your story? What are you building? Why now?

The challenge:

Solopreneurs and founders are tasked with telling their story on the daily, but many feel challenged and find themselves questioning:

• How do I tell my story confidently ?

• How do I tell a story with a consistent message across different audiences?

• How do I tell my brand story while interweaving my values?

Founders are passionate people, but that passion often needs guidance to refine key consistent messaging

The approach:

• Online audit: Everyone living in 2025 has an online footprint. If founders are not intentional about their online presence many will have inconsistent messaging on who they are and what they do.

• Reflect: I walk founders through a detailed methodology that allows them to reflect and refine who they are as a founder and leader. My goal is to help them organize their thoughts.

• Empower: I push my founders to question everything and come out more confident in not just the founder they have been, but the founder they want to be

The result:

• Net-new LinkedIn headline and bio 

• On average, founders see a 50% increase in confidence in telling their story 

• Clear definition of their founder and brand values 

"As a new fractional solopreneur, Anna helped me shape a strong story for how to position myself. I play multiple roles for different audiences, and now I feel better prepared to navigate diverse environments with confidence and consistency. For me, this was a great investment because it helped make sense of my own gray space."

- Dave Roselle, Roselle Innovation