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Armoire Case Study

What is Armoire?

Armoire describes themselves as 'a personalized clothing rental membership that gives you access to thousands of high-end styles for one flat monthly price,' on their site. 

My experience with Armoire

*Disclaimer: The only subscription service  I personally tested was Armoire, this case study feature information aggregated from third parties on other clothing rental subscriptions*

While mindlessly scrolling Instagram I came across an ad for Armoire, win a free month, the post had less than 10 comments, statically my odds were fantastic. I won 1 free month of their Unlimited membership, which allowed me to rent 6 items at a time with unlimited swaps. I was excited, but hesitant having never heard of Armoire prior and aware of the high price point.  

Cost Analysis

Initially I found the price of $250/month to be incredibly high. Rent the Runway's premium subscription is $235/month for 20 items spread-out between 4 shipments. Nuuly offer's one subscription model of$98/month for 6 items

UX/UI 

My favorite features: 

  1. When creating your account you pre-select your preference of what action should be taken in the event your item is out of stock (i.e. replace with a stylist selected item, credit, etc.)

  2. Their mission to fashion more sustainably is integrated throughout by showing customers the total cost of clothing they have rented.

  3. The unlimited had no limits! During my one month trial I cycled through a total of X amount of items 

Growth Opportunity

2023 Google Trend Comparison

Search Marketing Analysis Test

Phrase entered: "rent the runway subscription plans"

Yahoo: Armoire's paid ad: Unlimited RTR Alternative- Rent New Items Every Week was the first result
Google: RTR came up first 
Bing: The Unlimited RTR Alternative | Rent New Items Every Week

Customer Service

Their customer service is 10/10. I received replies quickly whether I reached out via their socials or customer support email. Additionally, their turnaround of shipping out my new items was true to their promised X amount of days.

Did I continue my subscription? 

I paused it

My Armoire referral link: https://armoire.style/refer/annak35 
You get up to 50% off her first month of Armoire and 2 free bonus items and I get a credit towards my account. 

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